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The Swedish Fair Trade CLIMATE CAMPAIGN 2010 Signal-product from La Maison Afrique FAIR TRADE: FIRE ENGINE handcrafted of recycled metal More about, click here
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European Fair Trade campaign 2008-2009:
FAIR TRADE CREATES THE RIGHT CLIMATE.
Campaign message: It is no serious doubts that mankind has contributed to the climate changes we now experience and most agree that it will be the greatest challenges ever for humanity.
It is the rich people in the North who have contributed most to the climate change, but it is the poor people in the South who are most severely hit by its consequences. This is ..unfair.
Fair Trade fights poverty by supporting small scale, environmentally friendly production in the South.
We demand trade and climate justice.
La Maison Afrique FAIR TRADE has been participating with positive examples on postcards (see pictures and text to the right) and information during climate-campaign events.
Press releases about trade and climate justice from the World Fair Trade Organization and the Fair Trade Advocacy office, Brussels.
7 Dec 2009 "Climate change hits the poor the hardest." Click here
4 Dec 2009 "WTO ministerial fails to address economic, food and climate crises" Click here
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Climate-campaign postcards with producers and products from La Maison Afrique FAIR TRADE
To the right: Mme Eva Lolomihanta Hats of sisal
Click here for a presentation of producer and products in pdf-file.
Click here for pictures from the production.
Sisal products made by women of the Malagasy countryside (around the village Behenjy) have been part of La Maiso Afrique FAIR TRADE assortment since 1997. In addition to sisal hats, the women also deliver bags and spa-products of sisal, baskets and hats of mountain grass (Haravola).
The women in Behenjy have learnt the craft from earlier generations. They keep it alive both as a cultural heritage and for earning a monetary income to complement the self-sufficiency agriculture. It is not known exactly when it started, but probably the village women group making and selling crafts has existed for at least 50 years. At present there is 16 women making the crafts on a regular basis. If they receive large orders more people from the village participate in the work (up till 30 persons, also men).
How the handmade hats make good product examples in the Fair Trade creates the right climate campaign.
A) Economic climate
B) Social climate
C) Ecological climate
A) Better economic climate
The hats are products with a maximal value added for the women at Behenjy; from local wildgrown sisal leafs to readymade hat. This is of large importance not only for the individual producer, but also the nation as a whole.
New products based on sisal are developed based on own ideas or from suggestions from e.g. La Maison Afrique FAIR TRADE customers.
The development of new additional products makes the income for the producer more stability. The women also sell their products directly to consumers on Madagascar. To have both an export and a local market is a factor that further improves the economic stability and security for the producer.
B) Better social climate
Monetary income that complements the self sufficiency agriculture is necessary for buying clothes, schoolbooks, soap, salt, kerosene etc incl food (when the own harvest is not sufficient) is earned through cooperation within the village. Peoples survival is a prerequisite for a good social climate...
The production of the hats is started and managed by the women themselves and on their terms. This gives them excellent power over their situation and makes them being exemplary models to women… all over the world.
Mme Ly
Hats of sundried raffia palm leaves
Click here for a presentation of producer and products in pdf-file.
Click here for pictures from the production.
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The climate-campaign started as a global campaign for Fair trade & the Environment in 2008. Recycled metal products from La Maison Afrique was presented at the international website (hosted by People Tree, Japan). See photos to the right, for producer/product presentation click here.
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100% of La Maison Afrique FAIR TRADE products are shipped by sea from Madagascar to Sweden.
How important is that? According to statistics from DEFRA, U.K. the CO2 emission is 15 gram/ton/km for deep sea shipping 570 gram/ton/km for long haul air transport, i.e. 38 times as much(!)
DEFRA = Department for Environment Food and Rural Affairs
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Art nr 2525 Chapeau Haravola
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PLASTIC, there is too much plastic in the nature, in the oceans.
Plastic waste is becoming a larger and larger environmental problem. The poorest countries, for example Madagascar, are lacking recycling plants. However, these "poor" countries are quite often endowed with talented artisans that even can make bijoux from the problematic plastic waste. Click here to find the recycled plastic beads in La Maison Afrique FAIR TRADE assortment. Click here for description and pictures: from plastic waste collection to readymade bead.
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Art nr 2516 Chapeau Capeline
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The world organic trade fair BioFach in Nürnberg, Germany gathers yearly some 2500 exhibitors and 43 000 trade visitors from more than 120 countries. The picture to the right shows La Maison Afrique FAIR TRADE stand at BioFach 19-22 Feb 2009. La Maison Afrique participated also as an exhibitor at BioFach/Vivaness 21-24 Feb 2008. More about BioFach, click here.
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Art nr 2517 Chapeau Madame Ly
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